About us

We’ve been toiling away in design, digital development and finance communications for some time now, and one thing has become abundantly clear: there’s a lot of expert information and knowledge out there that’s just not getting shared. Why? Time. Sending an eNewsletter once a month to contacts – one that is visually appealing, informative and highly relevant to their needs – is one of the most cost-effective ways to further connection and grow your business. But if you are like most of the people in financial services we’ve spoken to, time to get it right and do it regularly is often the missing ingredient. That’s why we created Finfuel. A high quality, time efficient resource to both support your business development and get more helpful information to the New Zealand public about the many and various aspects of their financial well-being.

Our team

Our team

ale
Alessandro Benintende

The designer behind NZ success story Unfiltered, and with a portfolio that includes Flight Centre, Westpac, American Express, Les Mills, and many more, Ale is a seasoned digital designer with a keen eye and passion for getting design just right.

michelle
Michelle Harrison

Michelle has over 15 years’ experience in financial communications, in the corporate sector and as a consultant. Her goal – help financial product and service providers connect with their audience with engaging client-first information.

soo
Sisoo Han

If there's a system solution to be found, Sisoo will suss-it. Finfuel's expert in all things digital development, Sisoo ensures design meets onscreen perfection and top-notch systems performance.